October 10 gave the domain world new extensions, very short .org names, and a reminder that two letters plus the right dot can be worth a small fortune.
2000 — ICANN Gets 47 New TLD Proposals
On October 10, 2000, ICANN documented 47 applications for new top-level domains, including proposals connected with names such as .biz, .info, .name and .xxx.
Back then, getting a new extension was big news.
Today we have so many TLDs that even domainers sometimes need Google to remember which country owns one.
2012 — One- and Two-Character .ORG Domains Go to Auction
On October 10, 2012, Public Interest Registry announced plans to auction previously reserved one- and two-character .org domains through GoDaddy. The initial announcement covered 42 names.
Short domains were scarce.
So naturally, the solution was an auction.
Domainers understand this economic model perfectly.
2023 — You.ai Sells for $700,000
On October 10, 2023, Sedo publicly reported the sale of You.ai for $700,000.
At the time, it became the highest publicly reported .ai domain sale, beating the previous record of $258,888 for Stack.ai.
You + .ai = $700,000.
Suddenly the renewal fee doesn’t look so frightening.
“Focus on acquisitions & sales will come!”
— Rick Schwartz
Three dates. Three reminders that the domain industry keeps changing — but scarcity, timing and good names never really go out of fashion.
Have a great day… and even better domain sales !
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